Split traffic with a link rotator

A rotator is one short link with more than one destination. Each visitor is sent to one of them according to a strategy you choose, which makes it a simple way to compare two landing pages or to share traffic between offers.

1. 1

   Create the rotator

   Open Link Rotator and choose Create Rotator. Give it a Name, then set its Short link: the domain and the back-half people will click.

   

2. 2

   Choose a strategy

   Round Robin distributes traffic evenly, one destination at a time in rotation. Weighted follows the percentages you set. Random picks a destination at random for each visitor. Sequential serves the destinations in a fixed order, then repeats.

   For a fair A/B test, Round Robin is the usual choice.

3. 3

   Add the destinations

   Fill in Destination URL 1 and Destination URL 2, then choose Create. The rotator's short link works immediately.

4. 4

   Compare the results

   Select the rotator to see its targets and how clicks were shared between them. View Analytics on the Link Rotator page shows performance over time.

   Pause a rotator when a test is over, and archive it when you no longer need it.