Build UTM links for a campaign

UTM parameters tell your analytics where a visitor came from. Writing them by hand is slow and error-prone, so the Builder does it for you: one destination, one campaign, and a ready-made short link for every channel you plan to post on.

1. 1

   Open the Builder

   Open Campaigns & UTM in the sidebar and switch to the Builder tab.

2. 2

   Enter the destination

   Paste the page people should land on into Destination URL. Any query parameters it already has are kept.

3. 3

   Choose or create the campaign

   Pick a campaign under Campaign, or choose New campaign to create one. Its name becomes utm_campaign on every link.

4. 4

   Pick the channels

   Under Where will you share it? select every channel you will use, such as Email newsletter, LinkedIn or Google Ads. Each one sets its own utm_source and utm_medium and is filed under the matching GA4 channel group.

   The Live preview shows the final URL for each channel as you go. Content & term are optional, for telling variants apart.

   

   Missing your channel? Custom source adds one, and Manage channels edits the list.

5. 5

   Create the links

   Choose Create short link; with several channels selected the button creates them all at once. Use Copy all links to grab them, or View tagged links to see them listed.

   As clicks arrive, the Overview tab compares campaigns and channels side by side.