A/B Testing

Pro

Split a link's visitors between pages, count who converts, and keep the one that wins.

Running Tests
Visitors Tested
Conversions
Winners Found
Test Split Status Visitors Result Actions

What Makes a Good Test

Change one thing
Test one headline, one offer or one page layout at a time, so you know what made the difference.
Count conversions
Clicks only show the split. Add the conversion pixel so the test knows who signed up or bought.
Give it time
Run for at least a full week or two. Weekdays and weekends bring different visitors.
Trust the confidence
A winner is called at 95% confidence, once every variant has had enough visitors to be fair.

A visitor always lands on the same variant, without a cookie. Visitors a Link Targeting rule sends elsewhere are left out of the test.